Venture Grade Business Plan: Table of Contents
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Overview -
Methodology - Table of
Contents - Screen
Shots -
Pricing - Process /
Timelines - Compare
Packages - Why
Us
Table Of Contents - an example
This is by no means a finite list, rather, this is typical of the type of the venture business plan we write. The business plan we write for you may not look exactly like this - we're not focused on our template. We're focused on getting you a "Yes." Your business plan will be comprehensive, as you can see:
| Included Feature |
Lender Grade |
Investor Grade |
Venture Grade |
Brief Description |
|---|---|---|---|---|
| Executive Summary | ✓ | ✓ | ✓ | Key points presented from every major section of the business plan. |
| Company Overview | ✓ | ✓ | ✓ | Company size/stage, location, its primary product/service, amount and type of funding sought. |
| Business Model Overview | ✓ | ✓ | ✓ | Overview of uniqueness of the business concept and how it will be executed. |
| Mission & Objective | ✓ | ✓ | ✓ | Concise statement of company's purpose, targeted customers and what it intends to achieve with this business plan. |
| Marketing & Sales Overview | ✓ | ✓ | ✓ | Overview of company's marketing objectives and critical action steps in its marketing strategy. |
| Competition Overview | ✓ | ✓ | ✓ | Overview of the competitive landscape for the company's product/service. |
| Operations Overview | ✓ | ✓ | ✓ | Overview of how company brings its product/service to the market. |
| Management Overview | ✓ | ✓ | ✓ | Highlights of management's experience. |
| Financial Summary | ✓ | ✓ | ✓ | Five-year snapshot of actual or projected revenues, expenses and net profit. |
| Exit Strategy Overview | ✓ | ✓ | ✓ | Overview of how management intends to provide investors with a return on their capital. |
| Products & Services | ✓ | ✓ | ✓ | This section describes the company's product/service in detail. |
| Product/Service Overview | ✓ | ✓ | ✓ | Overview of the company's product/service, their key features and benefits. |
| State of Development (As Applicable) | ✓ | ✓ | ✓ | Current stage of developing and testing its product/service, results of beta testing, if applicable. |
| Intellectual Property Status (As Applicable) | ✓ | ✓ | ✓ | Current stage in documenting, cataloguing and protecting key intellectual property, as applicable. |
| Market & Industry Analysis | ✓ | ✓ | ✓ | This section describes the market opportunity for company's product/service and the state of the industry. |
| Market Definition | ✓ | ✓ | ✓ | Snapshot of key market demographics. |
| Target Market Size and Trends | ✓ | ✓ | ✓ | Primary market key demographic trends. |
| Major Market Segments | ✓ | ✓ | ✓ | Overview of the broad product/service categories into which the industry is divided, and how company's products and services may fit into those segments. |
| Legislation and Policies Driving the Industry | ✓ | ✓ | ✓ | Overview of key legislative and regulatory developments within the industry. |
| Marketing & Sales | ✓ | ✓ | ✓ | This section describes the company's plan for making consumers aware of its product/service. |
| Marketing Objectives | ✓ | ✓ | ✓ | Clear and measurable objectives that the marketing strategy must accomplish, such as sales volume, market share or other benchmarks. |
| Marketing Strategy Overview | ✓ | ✓ | ✓ | Overview of how company intends to generate sales. |
| Advertising & Promotion Overview | ✓ | ✓ | ✓ | Overview of company's advertising, promotion and public relations activities. |
| Sales & Distribution Overview | ✓ | ✓ | ✓ | Overview of company's sales methods and process. |
| Marketing & Sales Budget | ✓ | ✓ | ✓ | Budget for marketing & sales activities. |
| Competitive Analysis | ✓ | ✓ | ✓ | This section describes the competition in the company's markets. |
| Competition Overview | ✓ | ✓ | ✓ | Overview of competitive landscape. |
| Competitive Advantage | ✓ | ✓ | ✓ | What gives the company a sustainable advantage over its competitors? |
| Barriers to Entry | ✓ | ✓ | ✓ | Analysis of how difficult it is for competitors to copy company business model and product/service. |
| Operations Overview | ✓ | ✓ | ✓ | Overview of the operations of the company. |
| Key Milestones | ✓ | ✓ | ✓ | Major milestones of the company that benchmark progress. |
| Management & Talent | ✓ | ✓ | ✓ | This section describes management's relevant experience and company's staffing needs. |
| Staffing Overview | ✓ | ✓ | ✓ | Top-level discussion of the backgrounds of key executives. |
| Organizational Structure | ✓ | ✓ | ✓ | Organization chart of the major positions and staff groups |
| Human Resource Budget | ✓ | ✓ | ✓ | Staffing budget that shows when the company will ramp up hiring as well as associated costs. |
| Risk Management | ✓ | ✓ | ✓ | This section describes major challenges to the company's business model. |
| Potential Risks | ✓ | ✓ | ✓ | Key risks associated with company's business model as well as major contingencies (as applicable) |
| Financial Plan | ✓ | ✓ | ✓ | This section describes the company's sales, expense & net profit growth trends with the capital that is being sought. |
| Financial Summary | ✓ | ✓ | ✓ | Summary of 5-year actual or projected revenues, expenses & net profit. |
| Exit Strategy | ✓ | ✓ | ✓ | Overview of how management intends to provide investors with a return on their capital. |
| Start-Up Assumptions | ✓ | ✓ | ✓ | This section presents key start-up assumptions. |
| Table: Start-up Summary | ✓ | ✓ | ✓ | Presentation of one-time start-up costs. |
| Chart: Use of Funds | ✓ | ✓ | ✓ | Chart displaying how start-up funding will be used. |
| Sales Forecast | ✓ | ✓ | ✓ | This section presents Sales & Cost of Sales projections. |
| Break-even Analysis | ✓ | ✓ | ✓ | This section presents an analysis at which the company will begin to realize a profit on its product/service. |
| Profit and Loss- 5 year | ✓ | ✓ | ✓ | This section presents net profit/loss projection. |
| Cash Flow- 5 Year | ✓ | ✓ | ✓ | This section presents the company's sources and uses of cash. |
| Balance Sheet- 5 year | ✓ | ✓ | ✓ | This section presents balance sheet projection. |
| Business Model Analytics | ✓ | ✓ | Overview of due diligence that supports the business concept. | |
| Product/Service Analytics | ✓ | ✓ | Bottom-up due diligence on company product/service, targeted customers, price point analysis, profiled by segment, as applicable. | |
| Marketing Strategy | ✓ | ✓ | Action plan detailing the steps and tools that will be used for key components of company's marketing strategy: product, pricing, place and promotion. | |
| Market Potential & Analytics | ✓ | ✓ | Detailed due diligence that validates the marketplace opportunity for company's product/service. | |
| Pricing Strategy | ✓ | ✓ | Overview of pricing strategy and positioning. | |
| Competition Analytics | ✓ | ✓ | Detailed due diligence supporting company's competitive position, including analysis of the strengths, weaknesses, opportunities & threats (SWOT) posed by direct and indirect competitors. | |
| Exit Strategy Analytics | ✓ | ✓ | Table presenting historical data for similar companies that were acquired, went public or realized some other form of exit for investors. | |
| Basic Graphics Package | ✓ | ✓ | Chart/graphs displaying key information. Professional Graphic design is incorporated. | |
| Product/Service Commercialization Strategy (As Applicable) | ✓ | ✓ | How the company intends to bring its product/service to market, such as manufacturing or licensing. | |
| Pricing Analytics | ✓ | ✓ | Detailed due diligence supporting company's price positioning and strategy. | |
| Secondary Markets Size & Trends (As Applicable) | ✓ | ✓ | Secondary market key demographic trends. | |
| Advertising & Promotion Action Plan | ✓ | Detailed advertising and promotion action plan showing how the company will gain exposure to customers. | ||
| Sales & Distribution Action Plan | ✓ | Action plan detailing the steps and tactics of its sales and distribution initiatives to gain market share. | ||
| Operations Analytics | ✓ | In-depth view of company's operations, which may include facilities, production, staffing, equipment, inventory, warehousing, logistics, engineering, manufacturing, QA, distribution and customer service. | ||
| Operations Milestones Timeline | ✓ | Gantt chart showing timelines of major milestones. | ||
| Operations Plan | ✓ | An operational action plan that breaks strategy into bite sized pieces for execution. | ||
| Ramp-Up Plan | ✓ | High-level view of ramp-up of operations, staffing, marketing etc. over a multi-year period. | ||
Price: Starting From |
Lender Grade $1,500 |
Investor Grade $2,500 |
Venture Grade $3,500 |
 Turnaround Times
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Free Consultation (See available appointments) |
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In 30 minutes, we will show you:
- The Top 5 "Critical Deal Breakers" without which it is impossible for you to get funded.
- The Top 3 "Deal Killers" which will make lenders & investors reject you automatically.
- How our proprietary vetting process increases your chances of getting funded several fold.
At the end of this session, as a token of our appreciation, you will even receive one of our
powerful e-books at no charge:
"Business Plan Deal Breakers: 100 Questions You Must
Answer to Survive the Investor Snake Pit" 
Need help with an Investor Presentation? » ...or Looking for Legal Documents for Raising Capital? »